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How to Design a Great "About Us" Page: Incorporate Social Media
If the digital age has taught us one thing it's not to underestimate the power of promoting yourself across multiple platforms. Using your About page to post videos of you and your company, link to your blog, and place share buttons to your Twitter feed or Facebook page is not only a good business practice, it's a smart one.
Social networking sites basically provide free advertising, and they can help attract customers you might otherwise not have had access to. Elizabeth Hannan, president and founder of Blue Blazing Media with offices in New York City, Scottsdale, Arizona, and San Francisco, calls marketing your company through LinkedIn or Foursquare your business's "soft sell." You many not see results immediately, she says, but over time, networking sites will become an invaluable tool for your business.
"It's important that you or one of your employees serve as the social networking ambassador," says Hannan, who has links to her blog and Twitter feed on her About page. "Potential consumers may come to your site to view your product but not buy the first time around, but they will look at your About Us and connect with you on other sites, such as Twitter, to see what topics you are discussing. It fulfills a need to connect with you and your company. We all want that warm, fuzzy feeling before we buy."
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